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ASA rules ‘really fast’ iPhone ad ‘misleading’ in UK; bans from future broadcast
MacDailyNews —
ASA rules ‘really fast’ iPhone ad ‘misleading’ in UK; bans from future broadcast (with video) Wednesday, November 26, 2008 - 09:23 AM EST "An Apple iPhone advert has been banned by the advertising standards watchdog for exaggerating the phone's speed," BBC News reports. "The advert boasted the new 3G model was 'really fast' and showed it loading internet pages in under a second," The Beeb reports. The Advertising Standards Authority (ASA) upheld complaints by 17 people who said the TV advert had misled them as to its speed," The Beeb reports. MacDailyNews Take: Here are two of them: The Beeb continues, "Apple UK said it was comparing the 3G ...
Apple claiming iPhone 3G is 'really fast' deemed false by UK regulators
Betanews —
Apple claiming iPhone 3G is 'really fast' deemed false by UK regulators By Tim Conneally , BetaNews November 26, 2008, 11:27 AM The UK's Advertising Standards Authority determined today that an Apple TV ad's claims about its iPhone 3G's relative download speeds is misleading and exaggerative, and must be pulled. The ASA received 17 complaints from television viewers who believed Apple's "So what's so great about 3G?" ad for the company's latest iPhone inaccurately portrayed the speed of the iPhone 3G. In the ad, Web pages are loaded in a fraction of a second with a voice-over stating (four times) that news, directions, and the ...
UK Bans Apple's 'Really Fast' iPhone 3G Ad
Wired: Gadget Lab —
The UK's advertising regulator has banned yet another Apple iPhone ad, deeming it misleading.
The Advertising Standards Authority banned the ad after receiving 17 complaints that the commercial was "exaggerating the speed of iPhone 3G."
In the ad, Apple touts the iPhone 3G as being "really
fast," showing visuals of zippy browsing and overall performance. However, many dissatisfied customers would beg to differ, describing the handset's 3G browsing speeds as sluggish. This was enough for the ASA to pull the ad, deeming it ...
Apple argues only a fool would believe its iPhone 3G ads
AppleInsider —
By Sam Oliver Published: 04:10 PM EST Apple isn't lying in television ads that tout the iPhone 3G as twice as fast as its predecessor, but customers would have to be fools to take those claims at face value, the company argues. That's essentially Apple's legal response to a lawsuit filed by San Diego resident William Gillis back in September alleging that Apple and AT knowingly oversold the new iPhone alongside misleading ads that promised it would perform twice as fast as the original model. Apple's 9-page reply begins early off by maintaining that any statements it made "were truthful and accurate and were not misleading or ...
