youtube.com - 12/16/2008
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Now that Kenshoo Search is accessible on your iPhone, you can check your SEM campaign performance data from anywhere!
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Kenshoo Comes to the iPhone; Yes, You Can Carry Your iPhone Around
Mashable! —
Users of Kenshoo’s SEM solutions will be glad to know that the company just released an iPhone version of their application. It enables you to check out reports for your search campaigns on the go.
What i particularly like about this announcement is the hilarious video that tells you absolutely nothing, except that you can carry our iPhone…well, anywhere you go. And people will think you’re cool for checking out your SEM campaign while waiting in lines. Check it out below.
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Omniture Brings Real-Time Analytics To iPhone Applications
TechCrunch —
Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on statistics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.
The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge, this is ...
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