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Apple Ad Banned For Misleading Consumers On iPhone's Speed
mocoNews —
A British television ad touting the speed of Apple's 3G iPhone has been banned by the UK's Advertising Standards Authority for misleading consumers. It's easy to see from the commercial itself, created by ad agency TBWA/London, why the watchdog ruled against Apple (NSDQ: AAPL). The ad, which received 17 complaints, shows a close up of the iPhone as a person zips from the Timesonline.co.uk web site, to Google (NSDQ: GOOG) maps, to downloading an email. All of the actions are completed in "a fraction of a second," as the ASA notes, or "really fast" as the ad itself says. ...
This iPhone ad was banned in Britain
Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine » Apple 2.0 —
The British Advertising Standards Authority is nothing if not literal-minded — which may be why Apple ads that hew closely to Steve Jobs’ standards of truth in advertising keep running into trouble in the United Kingdom.
Last summer the Authority banned an Apple TV ad with a voiceover that said “all the parts of the ...
Brits Ban Deceptive Apple iPhone Ad (AAPL)
Silicon Alley Insider —
Remember that deceptive Apple (AAPL) commercial that showed the iPhone 3G loading Web sites and maps much, much faster than it performs in the real world? A similar (but not identical) version of it is now banned in the U.K.: The British Advertising Standards Authority concludes that it's "misleading advertising."
Tough pill to swallow. It's hard to fit a message in a 30-second spot illustrating how a cellphone can use the Web, make calls, access maps via GPS, etc., without editing. But it's still deceptive: Even with newer software, Apple's commercial iPhone worked 3.5x faster than a real one in a side-by-side test. ...
Second British iPhone ad banned from TV
MacNN | The Macintosh News Network —
[image] A second TV ad for the iPhone has been banned from British TV, the region's Advertising Standards Authority has announced. The ASA says it received 17 complaints about the ad, which depicts a person switching from the Times Online website to Google Maps, and finally the phone's Mail client. The problem with the ad is said to be the speed depicted for the phone's 3G connection , which the ad claims is "really fast," but which the ASA says is shown as completing actions in "a fraction of a second." Apple defends the ad as making statements "relative rather than absolute in nature," which were just a "comparison of the new 3G iPhone ...
Apple Ad Banned in Britain, Black Friday Sales Have Begun
MacBlogz - One Stop Apple News —
UK Bans Another Apple iPhone 3G Commercial
While not the first time, another iPhone 3G commercial has been banned from ever airing in Britain because of misleading claims about network speed and performance. Back in August the Advertising Standards Authority (ASA) of the UK pulled an Apple iPhone 3G add claiming it “over-hyped the Internet capabilities of the smart phone.” Similarly, UK’s ASU has pulled this one as well. Apple UK has defended their commercial by claiming the commercial to be “relative rather than absolute in nature,” while explaining that they had “clearly positioned the content of the ...
Apple Forced to Pull the Plug on ‘Misleading’ iPhone 3G Ad in UK
IntoMobile - Cell Phone News, Information, and Analysis —
Apple has breached (for the 2nd time) advertising code for making misleading claims about the iPhone. As a result, the misleading ad for the iPhone 3G has been banned in the UK.
The ad in question claims that the iPhone can access the internet and download content ‘really fast’. The Advertising Standards Authority in the UK received 17 complaints that the ad was misleading for exaggerating the speed of the device.
I suppose I can’t speak from experience on iPhone use across the pond, but over here in Canada I can browse the internet and download stuff ‘really ...
Apple claiming iPhone 3G is 'really fast' deemed false by UK regulators
Betanews —
Apple claiming iPhone 3G is 'really fast' deemed false by UK regulators By Tim Conneally , BetaNews November 26, 2008, 11:27 AM The UK's Advertising Standards Authority determined today that an Apple TV ad's claims about its iPhone 3G's relative download speeds is misleading and exaggerative, and must be pulled. The ASA received 17 complaints from television viewers who believed Apple's "So what's so great about 3G?" ad for the company's latest iPhone inaccurately portrayed the speed of the iPhone 3G. In the ad, Web pages are loaded in a fraction of a second with a voice-over stating (four times) that news, directions, and the Internet are ...
What’s the Deal with Apple and Misleading Ads?
The Inquisitr » Technology —
Apple has just had yet another iPhone ad banned from the airwaves, begging the question: What’s the deal with Apple and misleading ads?
Banned In The U.K.
The most recent case involves an iPhone 3G commercial that shows users surfing the Net at superfast speeds. The U.K.’s Advertising Standards Authority ruled that the spot exaggerated the phone’s speed, showing Internet activity far faster than any regular user would experience. A disclaimer at the end stating “network performance will vary by location” was not sufficient, it said. ...
UK iPhone Advertisement Banned
Planet iPhones —
[image]    Apple’s compelling advertisements are at the heart of their business. Besides cutting edge technology, sleek designs and reliable products, Apple are well known for their ads. Apple take their advertisements so seriously that in 1984 Ridley Scott was hired to direct one that was only aired once in its lifespan during the third quarter of Super Bowl XVIII. So it may strike you as surprising when it was announced earlier today that a recent Apple advertisement was pulled from UK television screens.    The controversy surrounding this ad concerns the iPhone 3G and Apple’s claims about its speed and performance capabilities. Apple claims ...
UK watchdog bans 'really fast' iPhone TV ads
The Unofficial Apple Weblog (TUAW) —
Filed under: Bad Apple, iPhone The BBC reported today that a TV ad for the iPhone has been banned in the UK by the government's advertising standards watchdog group for being misleading. The Advertising Standards Authority received 17 complaints about the ...
Another iPhone 3G ad bites the dust in the UK
iPhone Buzz —
Wow, the advertising conditions in the UK are pretty strict! An Apple ad was pulled earlier this year, but now another iPhone 3G ad was pulled from UK TV because it apparently exaggerated the performance speed of the iPhone 3G.
The ad shows the iPhone speeding along between web pages and other applications super fast, but the Advertising Standards Authority (ASA) received complaints by 17 people that the ad was misleading.
Sure, the phone isn't really that fast, but hey they have to fit in a bunch of information in just 30 seconds. Actual load time does not bode well for spiffy advertising promos. And what sort of ad would ...
Another iPhone 3G ad bites the dust in the UK
Top iPhone News —
Wow, the advertising conditions in the UK are pretty strict! An Apple ad was pulled earlier this year, but now another iPhone 3G ad was pulled from UK TV because it apparently exaggerated the performance speed of the iPhone 3G.
The ad shows the iPhone speeding along between web pages and other applications super fast, but the Advertising Standards Authority (ASA) received complaints by 17 people that the ad was misleading.
Sure, the phone isn’t really that fast, but hey they have to fit in a bunch of information in just 30 seconds. Actual load time does not bode well for spiffy advertising promos. And what sort of ad ...
Another iPhone Ad Banned!
iPhoneGizmo - iPhone Apps, Downloads, Hacks, Tips & Tricks —
Another iPhone ad banned - and not everyone agrees that Apple should be called on this. In a somewhat surprising rant, Simon Jary form PCWorld claims that the plethora of misleading ads already out there should make it OK for Apple to mislead us as well! - In fact he asks:
Do these crazies also complain when actors in telly ads brew a cup of steaming coffee in about 5 seconds flat
.
Surprising because he does not give an example of, say, a car that misleads about its speed capabilities or safety features (which we suspect would also create a furore) ...
