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Google Introduces Mobile Ads For Android And The iPhone
TechCrunch —
Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. The ads will also work on other phones with full HTML browsers in the future as they become available. (Both the iPhone and the Android G1 have full browsers based on Webkit).
Vy sticking with full HTML browser phones, the links in the ads can continue to point to regular Web pages and still work in a mobile context. Advertisers can also run one single campaign across the Web and advanced mobile phones, and see where they get the best response.
More ...
Google Rolls Out AdWords To iPhone, G1
WebProNews Feed —
[image] No need to modify ads [image] Google said today that AdWords will now be available on the iPhone and on the T-Mobile G1 along with other mobile devices that have full HTML browsers. The Google Mobile Blog offers details. "Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers." Google says that unlike standard mobile ads you don't need to format your ads for mobile phones to show your ads on the G1 and iPhone. Because the G1 and iPhone has ...
Google launches AdWords for iPhone, Android and other smartphones
Unwired View —
Apple’s iPhone, the T-Mobile G1 and any other handset that features a full HTML browser can now display AdWords ads like on a desktop PC, Google says.
The Google mobile ads team has launched a new campaign that enables AdWords advertisers to place their ads exclusively on the iPhone and G1.
The new ads have most of the features found on the standard ads, including mobile-specific calls-to-action delivery.
Advertisers who want to target their ads for iPhone and G1 must go to the campaign settings tab in their ...
Google Introduces Mobile Ads For Android And The iPhone
MobileCrunch —
Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. The ads will also work on other phones with full HTML browsers in the future as they become available. (Both the iPhone and the Android G1 have full browsers based on Webkit).
By sticking with full HTML browser phones, the links in the ads can continue to point to regular Web pages and still work in a mobile context. Advertisers can also run one single campaign across the Web and advanced mobile phones, and see where they get the best response.
More at the ...
Google hopes targeting the iPhone and G1 will brighten the ad gloom
VentureBeat —
If you have an Apple iPhone or a T-Mobile G1, the first phone to run Google’s Android software, you’re probably a fairly affluent person. And now Google and its customers using AdWords, its online advertising system, can take better advantage of that wealth with ads targeted directly at you.
A new checkbox in the AdWords advertising set up process allows you to target “iPhones and other mobile devices with full Internet browsers.” Clicking this box will allow you to create an advertisement that will only show up on these devices. These ads are entirely different from Google’s regular mobile ads which are meant to be displayed on devices ...
Google Brings iPhone and G1 Targeting to AdWords
BIA/Kelsey Blog —
Google announced today that it will add an option to AdWords that will let advertisers specifically run search ads on iPhones and G1s.
According to the Google Mobile Blog:
Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard ...
Google Launches Mobile Ads for iPhone, G1 and More
Mobilewhack.com —
Google is not wasting any time. As long as people are searching for stuff online, Google will make money off it. The company has launched its AdWords version for mobile phones. Now you can target mobile owners with specific ads. They will be available from your usual AdWords dashboard where you will simply have to specify who are you targeting: mobile users, desktop users or both. These mobile ads will be available for both G1 and the iPhone but not only. Any smartphone with a full HTML will be able to display the ads. Check out the video for more instructions. via TechCrunch Tags: AdWords , Apple , G1 , Google , ...
Google Featuring Ads on Mobile Devices
SolSie.com —
Today, the Google announced its AdWords will be enable on the iPhone, Android and and other mobile devices with full (HTML) Internet browsers.
G1 and iPhone users an may have seen ads already. That’s because Google Search on these devices used to show desktop results pages modified for these phones.
Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on ...
Google AdWords Come to the Android G1, Apple iPhone
Google Watch —
Following closely on the heels of the SIM-unlocked Android phone, Google today said it is letting AdWords advertisers show desktop text and image ads on Apple's iPhone, the T-Mobile G1 and other mobile devices with "full" Web browsers.
Google defines "full Web browsers" as those that can show standard HTML Web pages and support a user completing a purchase through the application. iPhone and Android's Webkit OS clearly apply. Advertisers will be able to display ads on these mobile devices, create campaigns for them and get separate performance reporting.
With this offering, Google has solved the challenge of putting search ads on cumbersome, ...
Google Search Advertising Goes Mobile - New iPhone and G1 Targeting
Andy Beal's Marketing Pilgrim —
by Rene LeMerle
Search advertisers can now ride the wave of iPhone and G1 mania thats engulfing the mobile world, and target the rapidly growing number of searchers on the go.
Google’s mobile team have just released a new campaign level option that allows AdWords advertisers to target iPhone and G1 mobile phone users.
The number of mobile devices that offer full web browsers is growing exponentially, making it much easier for businesses to tap into the mobile market, which Google obviously wants to dominate.
Whereas in the past, advertisers had to set up mobile ads and mobile landing pages (for best results), the new option ...
New AdWords Campaigns for iPhone and T-Mobile G1 Phone
D' Technology Weblog —
Google announced a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as the standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday ...
Google brings mobile advertising to Apple iPhone
MacDailyNews —
Google brings mobile advertising to Apple iPhone Tuesday, December 09, 2008 - 01:51 PM EST Google has "announced that advertisers who use its AdWords program to place ads on Web sites also can opt to have those ads appear on Apple’s iPhone, T-Mobile’s G1, and other mobile devices that use full Web browsers.," Rob Hof reports for BusinessWeek. "The key is that advertisers won’t have to reformat those ads, making the whole process much more appealing," Hof reports. Google's announcement: Full article here ...
Tuesday Observation: Google Improves Production Qualities
BIA/Kelsey Blog —
It’s always been a point of irony that Google, a company which has redefined advertising (and makes 99+% of revenues from advertising), does very little advertising of its own.
And when it does, it’s generally distributed on TouTube and produced in-house. This can involve a Google spokesperson talking in front of a camcorder about a new features, or a quirky song & dance. There’s been a clear uptick recently though - in both frequency and quality of Google’s own promos.
A couple examples from the last two days alone: Over the weekend I saw its latest ad for the Chrome browser played while watching an episode of ...
