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Apple's deceptive iPhone ad banned in the UK
Technology: Technology blog | guardian.co.uk —
Apple's TV advert for the 3G iPhone has been attacked on the web for being deceptive, and as Media Guardian reported this morning, it has now been banned in the UK. The Advertising Standards Authority received 17 complaints that the ad was misleading for "exaggerating the speed of the iPhone 3G". iPhone adverts have also been attacked in the US. ...
Apple forced to drop iPhone ad in the UK
SuperSite Blog —
So I got a bunch of email about this this morning, and it’s certainly noteworthy. I’m an iPhone user and I have to say, I really love the device despite some obvious flaws, but it’s also about a million times better than the competition, so it’s unclear what my problem is. Anyway, in usual Apple fashion, the company has exaggerated its product’s capabilities. But this time, finally, someone called them on it. An Apple iPhone advert has been banned by the advertising standards watchdog for exaggerating the phone's speed. The advert boasted the new 3G model was "really fast" and showed it loading internet pages in under a ...
iPhone Ad Banned in UK for False Advertising
Gearlog —
Note to Apple: people in the UK don't take too kindly to false advertising. Yet another one of the company's iPhone ads has come under fire for making inflated claims. Focused on the phone's 3G speed boosts, the commercial features the handset flying through the Web at a breakneck pace.
The Advertising Standards Authority fielded 17 complaints about the ads--not exactly a deluge of concern (though perhaps some users attempted to e-mail them from a first generation handset), but enough to get the commercial banned in the country.
The Guardian points to the above video, created by Robert Reed, with a real world iPhone ...
Apple forced to drop deceptive television ad in UK
The Apple Core —
November 26th, 2008 Apple forced to drop deceptive television ad in UK Posted by Jason D. O'Grady @ 6:55 am Categories: iPhone , 3G Tags: Apple iPhone , Advertisement , Apple Inc. , TV , 3G , Cellular Phones , Wireless , Consumer Electronics , Personal Technology , Jason D. O'Grady Remember the kerfuffle over Apple’s “3G” television ad for the iPhone? In it the company demonstrates the speed of the iPhone on AT&T’s 3G network. As it turns out the ad was edited to exaggerate the speed of the iPhone 3G and the speed shown is impossible to replicate in the real world. The television ...
Good for Great Britain, For Defending Truth In Advertising
Byte of the Apple - BusinessWeek —
Good for Great Britain, For Defending Truth In Advertising Posted by: Peter Burrows on November 26 Yes, I know: the ideal of “Truth In Advertising” is achieved so rarely that most of us don’t bother to expect it. That’s probably why I haven’t thought to be outraged by those snappy iPhone ads, in which a disembodied finger jumps from websites to Google maps to e-mail to phone calls at an impossibly fast clip (all within a 30-second spot). How impossiby fast? Check out this analysis by blogger Rob Reed ...
iPhone 3G Ad Gets Banned in the UK for Being Too Fast [Apple]
Gizmodo —
After banning an Apple iPhone ad earlier this year, the British Advertising Standards Authority has pulled out another one that glossed over how "really really" fast the new iPhone 3G is. As the demo shows, "really fast" is not as fast as Apple shows in their ad. In fact, as any iPhone user knows, any similarities between reality and those iPhone ads is a coincidence, which is exactly why it got banned in the UK. Shouldn't these ads be banned here for being completely misleading too? [PC Pro]
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