macnn.com - 2/3/2009
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Apple has achieved several top spots in Vitrue's list of top social brands for 2008, with the iPhone holding the highest rank. The company related the social presence established by each brand, based on a daily analysis of over 2,000 unique entries. 'Apple' fell behind CNN to establish the third ...
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Apple Products Earn Top Spots in Social Brands List
Cult of Mac —
... bastions like LinkedIn, Myspace and Facebook. The reason? “The Vitrue 100 is measuring companies that are using social technology, not those who are the technology.”
Hmmm. This is the second year Vitrue has done the study, I suspect the line between using technology and being technology will blur. Wonder if the rankings would be super different if they were included…
Photo used under Creative Commons license, thanks to jm3 on Flickr.
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