Apple: Our Ads Don't Lie, But You're a Fool if You Believe Them (flag)

blog.wired.com — Apple doesn't want you to believe what it says, even though the company claims it's not lying. That's the gist of the Cupertino company's legal response to a lawsuit regarding allegedly misleading advertising for the iPhone 3G. The corporation's 9-page legal document [.pdf] is an ...

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Apple: "No Reasonable Person" Should Trust Their Marketing [IPhone 3G]
Gizmodo — ... very telling, statement: Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact.In other words, if you believe what Apple says in an Apple ad, you are not a reasonable person. Well that point is more clear by the moment, isn't it? [Legal Doc (pdf) via Wired] ...

Apple on its ads: “What, you believed that stuff?”
CrunchGear — ... something to be said for the defense of exaggeration or idiom in advertising — for instance, Red Bull doesn’t literally give you wings. Of course, nobody’s suing Red Bull for false advertising. But when the statement is the totally believable “Twice as fast, half the price,” and you support the ad with fraudulent video showing the product in question accomplishing tasks at unrealistic speeds, you might be pushing it. And yet, Apple’s defense is that: ...

Apple's ad's aren't false. Just don't believe everything you hear and see.
TG Daily - All News — ... either – and it’s not Apple’s fault, if you do. At least that is the firm’s legal response to a lawsuit alleging that Apple is responsible for misleading iPhone 3G advertising. Apple submitted a nine-page legal document in response to a complaint filed by a 70-year-old resident of San Diego, William Gillis, who claims that Apple misleadingly advertised the iPhone 3G when it claimed it was “twice as fast for half the price” compared to the original handset. The company’s rebuttal, published by Wired, states that Apple was truthful. However, what follows those extensive ...

Apple: It's Not Like Anyone Believes What We Advertise...
Techdirt — ... in the UK for misleading advertising, it appears the company is also facing a variety of similar challenges on the homefront. However, Apple tried a rather odd defense in a similar case. After first claiming that everything in its ads was accurate, the company also noted that any reasonable person would know not to believe what they saw in the ad anyway: ...

QOTD
Digital Daily — Plaintiff’s claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff’s position could have reasonably relied on or misunderstood Apple’s statements as claims of fact. – Apple (AAPL) responds to a false advertising suit with an “only a moron would take our marketing hype literally” defense ...

Quoted
GMSV — ... “Plaintiff’s claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff’s position could have reasonably relied on or misunderstood Apple’s statements as claims of fact.” – Apple , in ...

Apple: You’re a fool if you believe our ads
Hardware 2.0 — ... I’ve touched before on how Apple’s ads can be, well, distort reality, but we now have confirmation from Apple’s legal eagles that you shouldn’t believe what you see/read/hear. This has lead Wired’s Brian X. Chen to call anyone who believes the ads “a fool.” [image] Here’s the deal. Apple has filed a legal document ( ...

Apple Legal Argument: It's Not Reasonable To Believe Our Ads as Fact
iPodObserver — [image] In court documents responding to a lawsuit, Apple has made the seemingly unusual claim that no reasonable person cold construe Apple's own claims in its own advertising as "claims of fact." In other words, the company's legal department is arguing that the company's marketing department can't be relied on to tell the truth. The court documents, first noted and published by Wired 's GadgetLab blog, were filed by Apple in response to a lawsuit from 70-year old William Gillis alleging that Apple's claims that the iPhone 3G was twice as fast for half the price in browsing ...

Apple Legal Argument: It’s Not Reasonable To Believe Our Ads as Fact
iPodObserver — [image] In court documents responding to a lawsuit, Apple has made the seemingly unusual claim that no reasonable person cold construe Apple's own claims in its own advertising as "claims of fact." In other words, the company's legal department is arguing that the company's marketing department can't be relied on to tell the truth. The court documents, first noted and published by Wired 's GadgetLab blog, were filed by Apple in response to a lawsuit from 70-year old William Gillis alleging that Apple's claims that the iPhone 3G was twice as fast for half the price in browsing ...

Apple argues only a fool would believe its iPhone 3G ads
AppleInsider — ... filed by San Diego resident William Gillis back in September alleging that Apple and AT knowingly oversold the new iPhone alongside misleading ads that promised it would perform twice as fast as the original model. Apple's 9-page reply begins early off by maintaining that any statements it made "were truthful and accurate and were not misleading or deceptive." But it was a bullet point response a few pages later the caught the eye of Wired , as it suggests that only a fool would believe what the company says in its ads. "Plaintiff's claims, and those of the purported ...

Apple Legal Argument: It’s Not Reasonable To Believe Our Ads as Fact
The Mac Observer — [image] In court documents responding to a lawsuit, Apple has made the seemingly unusual claim that no reasonable person cold construe Apple's own claims in its own advertising as "claims of fact." In other words, the company's legal department is arguing that the company's marketing department can't be relied on to tell the truth. The court documents, first noted and published by Wired 's GadgetLab blog, were filed by Apple in response to a lawsuit from 70-year old William Gillis alleging that Apple's claims that the iPhone 3G was twice as fast for half the price in browsing ...

News: Mix: iPhone 3G ads, Gartner, iFund, DownloadShopper
iLounge | All Things iPod, iPhone, iTunes and beyond — ... by iPhone customer William Gillis over iPhone 3G issues and possible false advertising based on the “twice as fast for half the price” claim, Apple has stated that “no reasonable person” should have actually believed the slogan. “Plaintiff’s claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff’s position could have reasonably relied on or misunderstood Apple’s statements as claims of fact,” Apple said in its response. Gillis was one of many disgruntled iPhone customers to file ...

Apple’s sixteenth affirmative defense
Apple 2.0 — ... We’re not the first to spot this — credit goes to Brian X. Chen at Wired’s Gadget Lab — but a site that endeavors to present news from outside Steve Jobs’ ...

Only a fool believes in Apple
PalmAddicts — ... Sources are from: Apple's ad's aren't false. Just don't believe everything you hear and see. (TG Daily) Apple: Our Ads Don't Lie, But You're a Fool if You Believe Them (Wired) Apple Takes Down Anti-Virus Notice (PC Mag blog) Apple Reminding Mac Users They're Not Immune to Viruses (Switched) ...